media distribution *Question 3

When thinking about the type of company that would distribute my production i believe a large commercial company would be interested in distributing The Following. The reason i believe this is due to the massive success that big commercial action films have had in the past. This is down to the wide audience it attracts. The production is very mainstream and will easily fit in with other action films, and appeal to its large audience which mainly consists of men aged 15 and above. The fact that the films genre has a big appeal will mean it will need a big commercial well known company to distribute it. The potential of making money from such a popular genre will draw the big distributors in to try and make as much money as possible. once a big distributor has the film it will be promoted as much possible to achieve commercial success and make the maximum profit. The company would most likely be American as they usually specialise in distributing mainstream big blockbuster hits. The company would most likely use mass advertising trying to draw in as much customers as possible with the use of viral advertising on Internet websites, big billboards near highly populated roads and using other forms of media such as television radio and even newspapers. The distributor would draw customers by using the films strengths by playing on the genre and how it relates to the audience. They would also use the cast of the film as well known actors can draw in new customers just because they feature in the film or can bring in the regular customers out of loyalty to an actor because they have enjoyed there previous films.